In this quick podcast, Jacob Morris goes over his predictions for the 2016 marketing world. While content marketing is taking the focus in many discussions, the negative user experience associated with ads is where Jacob see’s the biggest changes coming. From slimmed down landing pages to publishers taking more control over the landing page experience for users. We can also expect to see more ad formats that do not require a landing page at all, and instead keep users inside the application serving the ad.
